About

CB Communications

Greetings!

I’m Craig Brown. I am a strategic communication consultant with more than 25 years of organizational development experience. I help leaders transform organizations, implement large-scale changes and improve performance through strategic communications that engage people to collaborate and empower the brands they represent.

Since 1990, I've led employee engagement and organizational change at  Prudential, Nationwide, The Hartford and Lincoln Financial,  Mylan, Bayer Healthcare, Pep Boys and Barclays. Among other awards, I was recognized (with my consulting partners at Towers Watson) with a Gold Quill Award from the International Association of Business Communicators (IABC) for excellence in communicating changes to employee benefits. I also developed change management strategies for Mylan, the world’s third largest generic pharmaceutical company, and other organizations, including professional services firms.

Among my career achievements:

  • Change management for global manufacturing reorganization;
  • Employment branding for $7.5 billion merger and integration;
  • IABC Gold Quill Award for benefits change management;
  • Employee engagement survey participation of 89%;
  • HR transformation with 50% staff reduction;
  • Award-winning marketing campaign to launch new sales channel;
  • Leadership communications during $1 billion litigation settlement.

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Communicating Change

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I earned my bachelor’s degree with high honors in philosophy from Emory University and a master’s degree in social sciences from The University of Chicago. I earned an Institute of Leadership & Management certificate in Strategy, Reputation & Risk from Said Business School, Oxford University. I studied mass communications at Rutgers, the State University of New Jersey, and other strategic communications through IABC and AMA-accredited courses. In addition, I am certified in Prosci Change Management methodology and tools.

When I’m not transforming organizations, I love reading social theory, listening to live music, playing drums and traveling with my family.

View my profile on LinkedIn