To empower change in organizations, it helps to understand how people and organizations develop their capabilities.
Formal communications, like email, newsletters, speeches and videos, can help you achieve awareness and limited understanding of change, but they are not as effective in changing behaviors.
Organizational change requires you to leverage management systems, like learning and development tools, performance and compensation systems, business processes, structures and other organizational development resources. Ultimately, change requires you to align the leadership behaviors and values that drive culture in organizations.
To manage change in organizations, CB Communications employs a three-stage change management model and methodology that leads people from current state to future state by:
- Engaging stakeholders in the change;
- Energizing communication and collaboration;
- Empowering the organization by institutionalizing the change.
This change process is the result of more than 20 years of research and award-winning experience across a variety of industries and changes, from reorganizations and mergers to employee benefit and HR technology changes to leadership transitions. (Learn more about CB Communications.)
Craig Brown is certified in Prosci Change Management methodology and tools. Prosci is an independent research company in the field of change management.
For more information about managing change or to engage CB Communications for an organizational transformation, please contact Craig@cb-comm.com.